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Unleash the Power Within

Tony Robbins' four-day entry event. The best-run large seminar in the field, and a famously hard feeling to keep.

What it is

A four-day live event led by Tony Robbins, including the firewalk

Cost

On the official site in October 2026, a general admission two-ticket package for the Miami event (5 to 8 November 2026) was listed at $1,190. Higher seating tiers cost more, and travel and hotel are extra

Time

Four long days. Sessions regularly run late into the night

Best for

People who have never been to a large event and want a jolt

Our relationship

None. We earn nothing from Robbins events

What happens

Day one builds to the firewalk, a short walk over hot coals that serves as the event's proof that fear can be overridden. The following days work through limiting beliefs, goal setting, and health and energy. The format is constant movement: music, standing, shouting, partner exercises, with long stretches between breaks.

What it does well

Production and pacing are the best in the business. Robbins is on stage for many hours and holds the room. Most attendees leave with one or two decisions made that they had been putting off for years, and that alone can be worth the ticket.

What to watch for

The event is also a sales floor. Longer and far more expensive programs are offered from the stage while the room is at its most energised. Decide your budget before you travel.

The second caution is the fade. A changed state is not a changed habit. Without a plan for the following month, the weekend becomes a good memory.

See our profile of Tony Robbins for the wider picture.