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Grant Cardone

The 10X man. Sales training, a large conference and a real estate investment business.

Known for

The 10X Rule; the 10X Growth Conference; Cardone Capital

In The Secret

No

Core idea

Set targets ten times higher and take ten times the action

Sells

Sales training through Cardone University, events, coaching and real estate funds

Status

Active

What he teaches

Cardone came up selling cars and then training car dealerships, and that is still the strongest part of what he offers. His sales material on follow-up, handling objections and closing is direct and usable the next morning.

The wider message is volume. Most people, he argues, underestimate the effort a goal takes and set the goal too low to stay interested in it.

What he sells

The 10X Rule is the cheap way in and says most of what the events say. Cardone University is a subscription library of sales training. The conference is a multi-day event with a long list of guest speakers and tiered ticket prices. Cardone Capital is a separate business that raises money from the public to buy apartment buildings, and it should be judged as an investment and not as training.

Where it stops

Effort is the whole answer here. For a salesperson who is coasting, that is the right medicine. For someone already working long hours and stuck, being told to do ten times more does not explain why the work is not producing.