Joe Vitale
A copywriter turned law of attraction author, best known for bringing ho'oponopono to a wide audience.
- Known for
- The Attractor Factor; Zero Limits
- In The Secret
- Yes
- Core idea
- Clear the inner blocks, state the intention, then let go
- Sells
- Dozens of books and audio programs, plus a coaching program
- Status
- Active
What he teaches
Vitale came to the field from advertising, and he writes like it: short chapters, strong hooks, a new idea every few pages. The Attractor Factor gives a five-step formula. Zero Limits, written with Dr. Ihaleakala Hew Len, introduced many Western readers to ho'oponopono, a Hawaiian practice built on four phrases of apology and gratitude.
He deserves credit for one thing most of the film's teachers skip. He says outright that hidden beliefs block results and have to be cleared.
What he sells
A very large catalogue. The books are cheap and readable. The coaching program is sold by phone consultation, so expect a sales conversation.
Where it stops
The clearing methods are simple to the point of being thin. Repeating four phrases helps some people settle. It is hard to know what has cleared and what has not.
The verdict
Read Zero Limits if the idea of clearing interests you. Treat the catalogue as a library to browse, and be cautious with phone-sold coaching.
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